Strategy forqueer-led& women-ledbusinesses.
You've got the idea, but you're stuck on where to start, what to spend money on, how to grow, what's actually worth it - and what's just ChatGPT waffle with a Canva subscription. Let's fix that.
You'll meet one-to-one with Nick Aldrich (he/him), queer founder and Global Managing Director of The Gay Social Club and Actually Social.
The Gay Social Club is one of the world's largest LGBTQIA+ events brands, connecting queer communities across multiple countries and cities. Actually Social is a women-specific social and events brand built to help women make friends, find community and do more with their month.
Together, the brands give Nick and his team direct experience building, marketing and scaling businesses for the exact audiences Let's Werk exists to support - queer-led and women-led businesses.
In your session, Nick will help you pressure-test your idea, sharpen the opportunity, and work out what to build, spend on, skip, fix or launch next.
It started with $400 and an idea.
I started with $400, a laptop and a goal: build businesses and communities that actually put queer people and women first - not as a brand pillar, as the whole point.
No investors, no rich uncle, no overnight TikTok moment. Now it's three brands across 12 cities, connecting thousands of people through events, media and community.
Every mistake, shortcut and 'I wish someone had told me' - that's what you're booking.
Less corporate buzzwords& jargon.More tangible action plansthat feel like a friend.
Corporate coaching is dated, buzzword-heavy and priced for a marketing budget you don't have yet. This is the opposite. Real moves, in plain English, from people actually building businesses right now - not a 40-slide deck or vague coaching vibes.
One session with Nick Aldrich, plus the in-house marketing and ops team behind brands in 12 cities - for the price of a decent dinner.
What you'll actually get from your strategy session
- № 01An actual 90-day plan.
Written down, prioritised, and broken into moves you can start that day. Not a 40-slide deck. Not 'manifest it'.
- № 02Where to spend your money.
What's worth paying for in year one, what's a waste, and what every business forum is gassing up that you can skip.
- № 03Plain English. No buzzwords.
If your bestie couldn't follow it over a wine, it's not how we'll explain it. No 'synergy'. No 'leverage'. No frameworks named after fruit.
- № 04Built for time-poor humans.
Full-time job, a life, and roughly four hours a week for this. We work out what those four hours should actually go on.
AI is great.The hype isn't.
We use AI every day. It's incredible. It's also never risked its own money, made payroll, or sweated a quiet month - and it doesn't know your brand, your market or you.
You need someone who's actually built a business with AI to tell you what's worth paying for, what to ignore, and what's pure AI slop that'll cost you money and time you won't get back.
- +The 3 to 4 tools actually worth paying for.
- +Where AI replaces a contractor, and where it can't.
- +Prompts and workflows we actually use day to day.
- +Which AI guru 'hot takes' to scroll past immediately.
Three ways to werk together.
START SOMETHING
For people with an idea - a side hustle, a passion project, a Notes app full of maybes - and no clue what to do on Monday.
60 minutes pulling the idea apart with Nick: what skills you'll need help with, what's worth real money in year one, and what to absolutely avoid. We map it like it's our own cash.
You leave with a 90-day plan, a build-first list, and the tools and people actually worth paying for. Costs less than most ad spend you'd waste in week one.
GROW SOMETHING
For small business owners with customers, some revenue, and a creeping feeling you're working harder than the business is growing.
Before we meet, we audit your site, socials, offer and pricing. Then 60 minutes pulling apart what's working, what's costing you money, and the 3 to 5 levers most likely to move the needle.
You walk away with a prioritised plan and a clear 'stop doing this' list - worth it the first time you skip a bad spend.
SCALE SOMETHING
For businesses past the scrappy phase - first hires, systems, partnerships, new markets, second products, or moving from founder-led to team-led.
Pre-session review of where you are now, then 90 minutes with someone who's actually scaled a brand from one city to twelve - what to hire first, what to outsource, what to build in-house, and the unsexy ops work that quietly makes or breaks growth.
You leave with a written plan for the next 90 days and a clear shape for the 12 months after.
Strategy? Sorted.
- 60 minutes 1:1 with Nick over video call
- Pre-session review of your site, socials and offer
- A written 90-day action plan in your inbox within 48 hours
- AI tools and workflows that fit your business, not a generic list
- Two weeks of email follow-up after the session
- 100% confidential - your idea, numbers and plans stay yours
- No upsell. No retainer. No 12-week coaching package.
You leave with something tangible. A real plan, written down, with the next moves clear. Not a Notion link to a template.
Built for you, if
Not for you, if
- -VC fundraising decks
- -Corporate consulting & 'transformation'
- -Overnight-success stories
- -Hustle-harder gurus
- -Anyone who calls AI a 'paradigm shift'
Let's get to werk.
A real plan. Honest feedback. From people still building it themselves.